Received: 01st August 2023; Revised: 04th September 2023, 15th December 2023; Accepted: 20th December 2023


  • Kinara Devi Anditasasti Sarjana Manajemen, Bachelor in Management, School of Business and Management, Bandung Institute of Technology, Bandung, Indonesia
  • Dr. Ahmed Atil Department Management and Organization, Rennes School of Business, Rennes, France
  • Anindia Pratiwi Putri Sarjana Ekonomi, Master of Business Administration, School of Business and Management, Bandung Institute of Technology, Bandung, Indonesia


E-Wallet, GoPay, Ease of Use, Customer’s Satisfaction, Security, Product Promotion


This research is purposed to understand how GoPay might help customers in obtaining promoted products. By capturing the increasing usage of e-wallet among Indonesian, this research has objective of understanding customer’s usage in terms of convenience, security, and satisfaction. Furthermore, a comprehensive literature review is conducted to build necessary hypotheses. Those hypotheses are tested through survey, which then analyzed using regression analysis in SPSS. The result show strong positive correlation when all three variables are combined. This study contributes to emerging business to involve e-wallet in their selling strategy. As well as helping e-wallet provider to enhance their convenience and security factor, this study is aimed to increase public awareness regarding this matter.


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